Unlocking Creativity with New Solutions
In the ever-changing world of print technology, large format printing continues to push boundaries and redefine possibilities. This year we expect to see new innovation and creative concepts emerge with a focus on technology and sustainability. With these new innovations, large format is exceeding the demands of diverse industries, thanks in large part to the latest substrates that are providing new solutions and redefining trends, giving businesses more flexibility to think BIG.
Top large format verticals in 2024.
Large format printing is a versatile tool used by businesses across a wide range of industries. It allows brands to communicate and engage with their audience in infinite and unique ways. Some of the top ways that large format print is being used this year include:
- Retail Point-of-Purchase (POP) and in-store displays.
- Architecture, Engineering, and Construction plans and on-site signage.
- Commercial vehicle wraps and fleet graphics.
- Outdoor advertising and billboards.
- Custom fabric and textile printing.
- Event and trade show graphics.
- Fine art and photography prints.
- Custom packaging and labels.
- Healthcare and Medical Imaging signage and patient education.
- Residential and commercial interior décor and wall coverings.
New Innovations in Substrates.
When it comes to large format printing and the printing industry in general, your choice of substrate greatly impacts the design and success of your project. No matter the purpose of your printed pieces, the substrate should be durable and versatile and provide a canvas for vibrant, high-quality graphics. However, new advancements in technology are providing printers and designers with an expanded selection of materials to unleash their creativity and push boundaries.
New in Sustainability.
As the demand for sustainability continues to trend, it has become a driving force in the printing industry, particularly with the availability of eco-friendly substrate options. Brands are challenging printers to use materials that reduce their environmental impact without compromising quality or durability, and by adopting sustainable practices, large format printers are not only meeting these demands but also contributing to a greener future.
Rigid Materials. Many companies are looking for alternatives to medium-density fibreboard (MDF), corrugated plastics, and foam cores that are typically used for rigid applications but can be harmful to the environment. Sustainable fiberboard is a newer option and a great alternative that is engineered from recycled fibers so they are repulpable and non-toxic. They are also ultra lightweight and flat packable, so they are easier to transport, yet do not sacrifice durability and print quality.
Vinyls and Adhesives. Wall and floor graphics are very often made for short-term use and created using toxic materials, making them a less-than-ideal choice for the environment. However, new greener alternatives have come to market that include eco-water-based adhesives or adhesive-free clings and PVC-free vinyl that are waterproof, durable, and high-quality, making them a great solution without sacrificing performance.
New in Textiles.
When it comes to large format, we tend to think about promotional materials like banners, trade show booths, and window clings, but as technology evolves, it has expanded beyond traditional substrates and applications. Large format print textiles are revolutionizing the way we think about design and offering tactile appeal. In fact, the use of textile substrates in large format printing is expected to grow by 18-25% this year. Part of the reason that they are becoming so popular is their versatility. New innovations in textiles are emerging that are a modern alternative to traditional wall coverings that are easier and cheaper to install and transport, making them an optimal choice for hospitality and retail environments with large footprints or constantly changing graphics. Thanks to these benefits and the seamless aesthetic that these create, we expect this to be an emerging trend this year.
Acoustics. Sound, or the lack thereof, is becoming an important aspect of large format design when it comes to decorative elements, especially for homes, restaurants, hotels, and retail spaces where optimal acoustics impact the atmosphere. Sound-absorbing textiles not only add visual appeal or function to a space, they also add comfort for the senses.
Backlighting. Along with sound, lighting can also impact the overall tone and set the mood, therefore is an element that is also being implemented into wall and ceiling coverings with the use of backlit textiles. Thanks to new technology in textiles, suppliers are developing specific weaves that create permeability and light diffusion and set new standards for this substrate.
Large format printing remains a powerful tool for brands to deliver impactful and memorable experiences. This year we can expect to see the industry continue to embrace innovation and find creative ways to interact and communicate in new ways that resonate with audiences.
At DCC, we pride ourselves on staying up to date on the latest trends and technologies so we can make any vision come to life. Learn more about our capabilities and reach out to our sales team to work with us in 2024!
